New Year. No Excuses. Use WIN2026 for 30% off sitewide *Not combinable with subscriptions, bundles, other discounts, or free shipping.

The Simple Rule Behind Britain’s Cycling Breakthrough—And How It Can Transform Your Year

The Simple Rule Behind Britain’s Cycling Breakthrough—And How It Can Transform Your Year

Big goals often excite us at the start of a new year. They feel inspiring and bold, yet somehow, most of us find ourselves losing momentum by February. The goals are real, but the plan was heavy. Hour-long workouts, strict calorie rules, or waking up at 5 a.m. every day all seemed great in theory, but were crushing in practice. 

One proven idea offers a different path. It is called the “aggregation of marginal gains”, also known as the 1% better rule.

How Tiny Changes Led to Olympic Gold

For decades, the British Cycling team struggled on the world stage. Their results were so modest that some bike manufacturers hesitated to work with them. Then a new performance director, Dave Brailsford, stepped in with a simple idea. Instead of chasing a dramatic turnaround, he asked the team to look for tiny ways to improve. He believed that if they could get just a little better in many areas, the gains would add up.

The search for small improvements became almost a daily ritual. Coaches tested new fabrics for racing suits. Mechanics studied the best lubricants to make wheels run smoother. Riders adjusted seats, experimented with warm-up routines, and tested different massage gels to support recovery. Even the basics were examined. The team learned the most effective way to wash hands to reduce the chance of getting sick during travel. Each improvement was small, but none were ignored. Over the next several years, those small gains built real momentum. 

The team began to ride with more confidence. Their results climbed. Eventually, British cyclists earned Olympic gold and became one of the most recognized examples of how steady, humble improvements can shape long-term success.

This mindset, known as the aggregation of marginal gains or the 1% better rule, offers a helpful way to approach goals in everyday life. It turns big ambitions into small, doable actions. It helps you stay consistent and lets you grow without feeling overwhelmed.

Why Small Gains Work

Small changes are easier to start, repeat, and stick with. They help you stay consistent, which often matters more than intensity. A 1% approach also lowers the pressure of big resolutions. You do not have to change everything at once—just make today a little better than yesterday.

Small gains also help you figure out what works best for you. Each improvement gives you helpful feedback. You find habits you enjoy and strategies that fit your routine. This self-awareness builds confidence and helps you make more thoughtful choices. Think of each micro-improvement as a meaningful step towards your ultimate goal.

How to Use the 1% Better Rule This Year

Start with one area of your life that matters to you. Health, energy, movement, focus, or daily routines are good places to begin. Then pick a small change that feels doable and easy to repeat.

Here are some simple examples.

Goal: I want to work out more consistently

1% Better actions:

  • Set out your exercise clothes the night before.

  • Commit to a 5-minute warm-up even on days you “don’t feel like it.”

  • Add five extra minutes to your day to decide your workout.

Goal: I want more energy during the day

1% Better Actions:

  • Add 5 minutes of sunlight exposure in your morning

  • Drink one full glass of water in the morning

  • Go to bed 10 minutes earlier

Goal: I want to eat healthier

1% Better Actions:

  • Prep one healthier ingredient to go with your usual meals

  • Buy healthier snacks and place them at eye level (place less-nutritious snacks out of reach).

  • Drink water before going back for seconds at dinner.

Goal: I want to get better sleep

1% Better Actions

  • Place your phone on the other side of the room when you get ready for bed

  • Stretch for a few minutes before getting into bed

  • Limit your caffeine intake or stop taking caffeine past 2 PM

A 1% improvement builds momentum without overwhelm. It also creates a sense of progress you can see and feel. The key is consistency. Choose actions you can return to on busy days. A habit that feels simple is a habit that lasts.

It also helps to track your progress in a way that feels encouraging. For example, you can count how many days you drank enough water, made time to move, or prepared healthy meals. Many people find that tracking helps them stay focused and feel accomplished.

Start Your Year With Encouragement

You can build the year you want through small, steady actions. You do not need dramatic change. You only need consistent effort. The British Cycling team showed how powerful small gains can be when they add up over time. You can use the same principle to shape your health, routines, and sense of well-being. 

Give yourself credit for every step forward. Take the pressure off. Stick to a clear, simple plan. Aim for 1% better today, and trust that these small steps will lead you somewhere meaningful this year. 

What are you looking for?

Your cart