Pre-workout marketing has gotten completely out of control. Suppliers are responding to customer demands for ridiculous quantities of stimulants - most of which constrict (rather than dilate) blood vessels thus compromising the “pump” most of us are seeking in the gym. Nutricost has optimal quantities of pump promoting ingredients (without stim) but also without pointless fillers and ridiculous marketing gimmicks. The result is a pre-workout product with everything you really want at a price point well below market. Moreover, it tastes great and mixes well unlike some products that are gritty or that don’t dissolve completely. People who know what they are doing use Nutricost.