The first thing that should be said is that if you are expecting this pomegranate powder to basically be an “add water, and now you have Pom” situation, you will be disappointed. As a dry powder, it has a good pomegranate flavor, but when added to water, the flavor is pretty weak. Even the color is pale and weak. Also, this doesn’t mix as well as you might hope. I don’t really recommend consuming it this way. However, if you add the powder to oatmeal or yogurt or smoothies or even sprinkled on ice cream, it’s better. You could even make up a bowl of cut fruit and sprinkle this on that to add some pomegranate flavor. While this is pretty expensive, it’s 8 ounces, and dried fruit powders are typically pretty expensive.