I recommend this product for people who prefer to use animal based protein supplementation as part of a healthy lifestyle. This is a protein supplement rather than a meal replacement powder. I add this powder to cold water or coffee both hot and cold. The pros: good for people allergic to eggs and dairy whey, more palatable than egg protein, easily mixes in hot or cold liquid, good in coffee or water, easy to use for busy people on the go. The cons: sweetened with stevia, more expensive than other bulk protein powder such as whey or egg protein.
